Alpha is a design and communications studio specialising in global marketing campaigns. We use a worldwide network of talent experienced in the highest level of intelligent, effective advertising.

Sochi 2014 Olympic Games

A classic poster campaign.

To celebrate Omega's 26th appointment as the official timekeeper of the Winter Olympic Games since 1932, we designed two posters which worked side by side, in a classic olympic style. They both featured Omega's red bobsleigh as a symbolic link between their first appointment in 1932 and their latest in 2014. This campaign was not produced finally but is well worth a mention due to the outstanding illustration by Martijn Rijven. Make sure you check out his work here.

America's Cup 2013

A 30 and a 90 sec TVC showing Omega's ongoing support of Emirates Team New Zealand.

As part of OMEGA's ongoing support of The Americas Cup competition and Emirates Team New Zealand (since 1995) we've made a 30 and a 90 second TVC edit using footage of ETNZ's training and racing bouts from the last two years. Music composed by SayThankYou. You can see the 90sec version on Omega's YouTube channel.

The Special Edition Diver 600m

Congratulations Tokyo!

Announcement as host city of the 2020 Olympic Games.

A quick turn-around tactical ad congratulating Tokyo on becoming the host city of the 2020 Olympic Games. The illustration is a simplified version of the classic 1928 Olympic poster design for the Winter games held in St.Moritz. The image of these iconic flags flying together perfectly expresses that strong sentiment of partnership between the two organisations - and my intension was to keep the same feeling but freshen up the overall look.

Chronical — The world of Omega

This project uses print, film and Google Earth integration to tell their story.

Since 1848 OMEGA have been involved in some of the world's most memorable events - on Earth and in space. This project is a huge step online for the company, using a custom-built interface which harnesses Google Earth to tell their story in an engaging way. No other brand has attempted technology like this before and therefore posed a considerable programming challenge which was delivered by Random Studio in Amsterdam. (www.random.nu). This unique way of presenting a timeline let's us move around the Earth and helps us understand when and where OMEGA's products have reached. From pole to pole, from the ocean depths and onto the moon, there are few places that an OMEGA timepiece has not been - we hope you enjoy the journey.

We developed a custom-branded interface using Google Earth technology to navigate through the company's most significant events.
The timeline takes the user on a journey around the Earth and into space.

Online Watch Manuals

Traditional watch manuals go online. Now available at any time on YouTube.

In this project we took traditional watch manuals online by making interactive videos that are simple and clear to understand. The videos will be available on omegwatches.com or Omega's YouTube channel (http://www.youtube.com/playlist?list=PLTY9U-IYfnbUYGYUtiwV-INMPL268q7EA). A customer who buys a watch will be able to quickly find instructions on setting their timepiece by looking up their model name or number. Upcoming updates include more watches available with the added functionality of chapter markers to get to specific functions quiickly. This is a huge step online for the company, and shows their interest for improving the customer experience. Internally these videos will be used as a reference and training tool for shop staff and customer service. Getting through this amount of highly technical information was not easy, but Alpha pulled together the talents of motion graphics artist Nigel Upchurch (http://www.nigelupchurch.com), sound designers Say Thank You (http://saythankyou.co.za) and some 30 technical members of staff within Omega. Thanks to all for a great working experience and fantastic commitment to the project.

Chapter markers in YouTube for jumping to direct information
Some of the functions covered across the videos

Ryder Cup 2012

Davis Love III lets us in on his motivations as the U.S. Team Captain 2012.

In preparation for the world's greatest golf event - The Ryder Cup 2012 - we got the crew together and hit the famous Medinah Country Club in Chicago for a guided tour of the course by none other than U.S.A. Team Captain Davis Love III. This is not just a film about the event, it's a thoughtful and emotional journey through Davis' life as a professional golfer that gives us insight into his motivation, strategy and challenges approaching the Ryder Cup 2012.

Davis Love III Print - Image by James Gooding
Medinah Golf Club, Illinois - Image by James Gooding
The famous 17th green

London Olympic Games

Omega is the Official Timekeeper for the 25th time

In 2006, OMEGA were announced as the Official timekeeper of the Olympic Games for a 25th time. Using the language of Olympic poster graphic design, this project was a straight up branding exercise across all media during the 2012 Olympic Games.

Poster 2006
Press conference at the London Stock exchange
OMEGA is announced as Official timekeeper of the 2012 Olympic Games
Poster 2012
Print
Live event updates on omegawatches.com
Facebook content and branding
YouTube branding
Twitter branding
Branding on international news sites

The Birth of Modern Timekeeping

The technology behind the Olympic Games.

This is a promotional campiagn which highlights OMEGA's involvement in the Olympic Games over the years. Modern sports timekeeping as we know it today started at the London Olympic Games of 1948. The newly-introduced finish-line technology was put to the test almost immediately when two men crossed the line seemingly at the same time in the 100m final - it was only the Photofinish camera and combined photo-electric cell system that could distinguish the true gold winner. Although the equipment today is far more advanced the same basic principals still apply. This project recalls the humble beginnings of photofinish technology and reminds us of its vital importance to sports.

The PhotoFinish Camera App released for a Limited time.
Limited edition book
Limited edition book
Limited edition book
Limited edition book

Hour Vision

A charitable project by Omega and Daniel Craig supporting ORBIS International's flying eye hospital.

A charitable project by Omega and Daniel Craig supporting ORBIS International's flying eye hospital. This is a charitable project inspired by the partnership between Omega and brand ambassador Daniel Craig. From sales of the specially designed Hour Vision Blue watch, Omega pledge to donate a million dollars to ORBISinternational, a non-profit organisation fighting blindness in developing countries where an estimated 90% of the world's blind people reside. Orbis brings much needed medical care to the people who need it most – aboard a modified DC-10, dubbed the flying eye hospital. To find out more about this extraordinary foundation visit www.omegawatches.com/orbis or donate at www.orbis.org. The central element of the project is a 30min documentary directed by Richard Bullock. It follows Daniel on a visit to ORBIS' mission in Mongolia, along the way learning about eye surgery seeing first-hand the life-changing effect ORBIS has on its patients. As creative director of this project my involvement was from the very beginning. I conceived each stage of the process including the watch. I worked on the film and TVC edit, designing everything from titles to print ads. I also edited, designed and built the iPad publication, posters, brochures and store fronts. This was a unique opportunity to develop advertising material that is both honest and directly helpful to people in need.

Brand ambassador Daniel Craig leads the Hour Vision project
The film had worldwide broadcast on the National Geographic Channel
Film poster
Print
The child is diagnosed with cataracts
Preparing for surgery
All goes well after a day of eye surgeries
Traditional Mongolian archery competition
The nomadic life of local people

Vancouver Olympic Pins

A limited edition set of 24 Olympic Pins

This limited edition box set was given out by OMEGA to special guests and VIPs at the Vancouver Olympic Games. It contains 24 pins signifying every year OMEGA was the Official Timekeeper. Each pin is designed to resemble a unique snowflake crystal, using the country colours. Each pin is about 23mmx23mm.

Each one designed using flag colours and unique snow crystal shape
Given as gifts to athletes and VIPs at the event
Garmisch-Partenkirchen 1936
London 1948
St.Moritz 1948
Melbourne 1956
Rome 1960
Mexico 1968
Moscow 1980
Beijing 2008