About

Luxury film making.

WHO WE ARE

We are all about storytelling. Bringing brand stories to life in ways that feel intimate, captivating, surprising and unique. We believe a great concept is the foundation of any great project, and over time we’ve produced film projects that get brands recognised.

Alpha is led by multi-award wining creative and film director, Dario Nucci. Drawing on 20+ years of experience in advertising creativity, we use a pool of talent from across the world to deliver outstanding work, specifically tuned to our client's needs.

our EXPERIENCE

Over 12 years of independence, we've worked with some of the biggest brands in watchmaking and sports.

Working directly with brands who have a desire to challenge the norms and make film and marketing projects that speak to customers on a deeper level, drawing in wider audiences than ever before. We pride ourselves on the relationships we have made, and our collaborative process that results in work that the whole team can be proud of.

WHAT WE DO

Our particular experience is in producing high-end, luxury focussed global campaigns which cross languages and platforms, delivering great commercial results.

Since film is usually a core aspect of communication, we focus heavily on the main film and extend itinto other media formats. We have vast experience in producing multi-level projects, executed with design that’s efficient and works in the all formats that exist out there, whether digital or physical media.

where WE fit in

Our value is bringing quality, confidence and ease to any project because we're able to manage the process from beginning to end. From the concept to final delivery.

Being independent, we’ve learnt the value of adaptability, and aim to make the film production process hassle-free by seamlessly integrating with internal processes. We are a secret weapon for brands, by providing our advertising experience and skills to our filmmaking. We are here to help!

MAURICE LACROIX becomes sponsor of Mahindra Racing Team, and Official Timekeeper of Formule E. Lucas DiGrassi and Oliver Rowland tells us about their racing challenges and goals.

A picture of OMEGA's factory building lit up at night.

Working with OMEGA

Alpha has worked closely with OMEGA Watches of Switzerland since January 2010.

We've produced countless projects for them in a creative & directorial capacity and we are proud to have been part of their exponential growth over the last 10 years, navigating the rise of social media and the ever-changing landscape of advertising.

What’s it like working with one brand? Industry people often wonder if it limits us to have one client. The answer simply, is "no". In our experience, working with big companies like OMEGA, I find that once you get properly integrated, dealing with individual departments is like having separate clients, really. They just share the same logo! Each have their own challenges, needs, budgets and deadlines, and it's important to acknowledge this.

Working with OMEGA means working with their partners too.

We regularly worked with their global sports partners like the Ryder Cup, the Olympic Games Committee and the Volvo Ocean Race.

Our roles covered strategy, creative direction, writing, film direction, producer and even being in the films ourselves - although we prefer using professional talent like Daniel Craig, Cindy Crawford, Rory McIlroy or Michael Phelps in our shoots.
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Through OMEGA, we’ve regularly worked with global sports partners like the Ryder Cup, the Olympic Games Committee and the Volvo Ocean Race.

One benefit of being small is being allowed further into OMEGA’s business than any other agency has done so before.
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Along the way we’ve touched many different marketing aspects like social responsibility and technology partners. We’ve designed books, gifts and boutique take-overs. Consulted on museum presentations, events, product launches and their online presence. The scope has been very diverse indeed.

"Video out-performs every other form of media, in terms of views and sharing, across the internet today. So the opportunity is the double-benefit it has in driving your brand message, and commercial results at the same time." - Dario Nucci

global brands

Before starting The Alpha Studio, Dario Nucci worked on a number of global brands as an advertising creative. Having worked on many worldwide campaigns taught him the unique ability to simplify tasks and assets for markets to implement easily.

Over his career, he's built a strong network of talent, able to scale up or down resources, according to the project's needs.
Dario aims to offer the creative power of big agencies to brands, but without the formality. See more work on Behance

"“I’ve had the pleasure of working with Dario on multiple projects for over 15 years. He is the real deal. He's an incredibly talented designer and multi-skilled creative director but moreover he’s a problem solver and someone who genuinely cares about the efficacy of the work. With Alpha Studio, Dario's able to operate as a Swiss Army Knife — capable of taking on projects large and small.” – Mark Schermers, CMO Storelli

"I really value the relationship I have with Dario, on a personal and professional level. We've worked together for some time now. He helped create our brand identity, and pushed and challenged me in a way that always made the work better. He has an insightful, curious mind and the creative work is always better for it. He is not easily satisfied and will relentlessly seek out the right way. If I have any creative challenge, Dario is always my first call.” – Robert Herman, Founder & EP Ruffian LLC

Alpha / Studio